The best coffee stop motion ad creative out there.

Top of the mornin to ya! Time to get a good cup of coffee to get started...

Decaf definitely tastes like crap (personal opinion)

This ad creative by Blue Bottle Coffee is just what I need right now.

And I want to highlight a couple of things about this ad:

1. Engaging Visual Demonstration: The animation effectively demonstrates the coffee dripper in action, making it more engaging and helping potential customers understand its functionality and ease of use.

2. Focus on Product Quality: The close-up view highlights the design and quality of the coffee dripper, appealing to customers who appreciate well-crafted and aesthetically pleasing kitchen tools.

3. Minimalistic and Clean Design: The clean, white background keeps the focus on the product, ensuring that there are no distractions and that the coffee dripper is the main highlight of the ad.

First, it's super easy to iterate, using different text, hooks, and CTA.

Second, this seresi of images (stop motion) allows them to show the product and how it works (the filtering of coffee) in just a few seconds.

The faster, the better.

Thirdly, I really like how they use the contraste between the white background and the coffee to make this as much more visually appealing.

Time for my coffee now.